WINNING AT RETAIL
Retail most complex, challenging, and competitive
Retail is a highly complex, challenging, and competitive business arena.†  Aside from the clutter of supply options, the advent of global economy, changing business models and the internet has further increased complexities.† It is no longer just a process of creating awareness, inducing trial and closing the sale but also identifying valuable consumer insights as they happen and having clear visibility over the entire goods movement process from start to finish.

With modern media having lost a lot of its clout and consumers being much more savvy, fewer purchasing decisions are being made by shoppers before they enter stores - this means that more of the key battles being fought by brands are taking place on the shop floor.?†?In-store is where brands are hoping to win what they are not winning outside - and itís an easy battle to win.

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