Retail is a highly complex, challenging, and competitive business arena. Aside from the clutter of supply options, the advent of global economy, changing business models and the internet has further increased complexities.
Visibility of activity all the way down to the final point of transaction provides critical information to predict demand and enhance the hit rates in trade marketing and supply chain management.
Up to 76% of purchase decisions are made inside the store. Today’s shoppers are more empowered than ever before to make educated and responsible buying decisions, and as it turns out, more shoppers are utilizing in-store marketing and branding influences to make an overwhelming portion of their purchase decisions.